Traders usually meet a broker through a platform, a spread or an app. The part they rarely see is the leadership desk: who got hired, who got promoted, and who now owns the product, the partners and the client experience.
Two of those moves are now in public view. Felice Digennaro is the new Head of Prop at Kudo Funded. Menna El Kurdi has joined HFM as Regional Sales Manager. ANC tracks appointments like these because they shape what traders and introducing brokers actually get next.
Felice Digennaro takes Head of Prop at Kudo Funded
Kudo has appointed Felice Digennaro as Head of Prop at Kudo Funded, the group’s prop trading unit, powered by Kudo. In the announcement he is tasked with helping lead the next stage of growth, strengthening the offering and improving the experience for its trading community.
Public coverage on 9 November 2026 places him as the former Head of Affiliates at FunderPro, with earlier roles that include content work at TradeLocker and leadership at Amikone. Kudo’s COO, Finley Wilkinson, framed the hire as part of building the unit’s operations and organisational strength as it expands.
For traders watching prop, this is a people signal. Prop firms win or lose on challenges, payouts, rules and partner channels. The executive sitting on that stack decides how those pieces fit together. Digennaro’s path from affiliates into Head of Prop is exactly the kind of builder move the desk feels first.
Menna El Kurdi joins HFM as Regional Sales Manager
Menna El Kurdi has joined HFM as Regional Sales Manager. In her own announcement she pointed to HFM’s reputation for innovation, competitive trading environments and client-centric solutions. Her focus is leading strategic growth across the region, expanding the network and driving value for clients and partners.
Public career notes before this move include affiliate and partnership work, including Head of Affiliation at Sky Option, and a Business Development Manager role at VT Markets that she closed out at the end of October 2026.
Regional sales leadership is where broker growth meets the people on the ground: IBs, affiliates and the clients they bring. When that seat changes, partner terms, support speed and market coverage often follow.
Why leadership moves matter on the trading desk
A platform update is easy to spot. A leadership update is quieter, and often more important. Head of Prop roles decide how funded programmes treat traders. Regional sales roles decide how brokers treat partners and which markets get real attention.
ANC’s view is simple. Bring industry leaders closer to traders. Give brokers serious traders, not random clicks. Education that actually matters sits between those two.
For traders and builders watching these desks
If you trade, read appointments like these as early signals, then still check regulation, costs and risk tools before you fund anything. Compare rails on our brokers page.
Want the desk side of this? Join ANC Trading Community free for the analysis, tools and community. Building your own IB network? Become an IB with top multi-regulated brokers, and we will walk you through the setup.
ANC keeps tracking leadership moves so the community can read them in one place. For related reading, see Tarik Chebib at Capital.com and our MENA broker leadership roundup on Exclusive Markets, Grand Markets and Definite.
Go Beyond the Charts, 22 Nov 2026
These are the conversations we bring into the room. Go Beyond the Charts is ANC’s exclusive FX VIP business meeting on 22 November 2026. Leaders, brokers and serious traders. One table.
Register for Go Beyond the Charts.
Risk warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. A high percentage of retail investor accounts lose money when trading CFDs. This article is for information only and is not investment advice. Not directed at residents of the EU/EEA/UK, India, Pakistan, the Philippines, Malaysia, Indonesia or Vietnam where broker promotions are restricted.
