{"id":2224,"date":"2022-01-07T16:30:00","date_gmt":"2022-01-07T15:30:00","guid":{"rendered":"https:\/\/ancstockinvestments.com\/blog\/?p=2224"},"modified":"2022-01-07T10:52:06","modified_gmt":"2022-01-07T09:52:06","slug":"total-amount-pledged-kickstarter-hits-6-3-billion","status":"publish","type":"post","link":"https:\/\/ancstockinvestments.com\/blog\/2022\/01\/07\/total-amount-pledged-kickstarter-hits-6-3-billion\/","title":{"rendered":"Total Amount Pledged on Kickstarter Hits $6.3 Billion"},"content":{"rendered":"\n<p>Popular crowdfunding platform and one of the industry\u2019s modern pioneers, Kickstarter, crossed an important milestone in 2021 in terms of the amount of funding pledged on its platform.&nbsp;<\/p>\n\n\n\n<p>According to data from <a href=\"https:\/\/buyshares.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Buyshares.co.uk<\/a>, the total amount of funding pledged on Kickstarter amounted to almost $6.3 billion as of December 2021 \u2013 almost 70% of which belongs to three categories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kickstarter breaches $6 billion mark<\/strong><\/h2>\n\n\n\n<p>Kickstarter was founded in 2009 and then fast became the darling of the US tech scene. The website runs a crowdfunding platform that aims to \u201chelp bring creative projects to life,\u201d as per the company\u2019s stated mission. A year later it was named by Time magazine as one of the \u201cBest Inventions of 2010\u201d and one of the \u201cBest Websites of 2011.\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Also Read: <a href=\"https:\/\/ancstockinvestments.com\/blog\/2021\/12\/24\/the-year-african-startups-normalized-raising-100-million\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Year African Startups Normalized Raising $100 Million (opens in a new tab)\">The Year African Startups Normalized Raising $100 Million<\/a><\/h5>\n\n\n\n<p>By July 2012, $276 million had been pledged on the platform, which more than tripled just a year later. Fast-forward to 2021 and Kickstarter still remains a popular crowdfunding platform, albeit less so than its earlier years.&nbsp;<\/p>\n\n\n\n<p>As of December 2021, the cumulative amount pledged to projects on Kickstarter breached the $6 billion mark for the first time, reaching almost $6.3 billion.<\/p>\n\n\n\n<div class=\"infogram-embed\" data-id=\"7d3680b6-d38f-4c8c-b601-2120a339fd08\" data-type=\"interactive\" data-title=\"Kickstarter\"><\/div><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 categories dominate<\/strong><\/h2>\n\n\n\n<p>Kickstarter specializes in creative projects which can be broken down into 15 categories. Of the 15 categories on the platform, three categories dominate the Kickstarter landscape, making up 69.43% of all money pledged on the platform in its history.&nbsp;<\/p>\n\n\n\n<p>The Games category leads the way with an estimated $1.8 billion pledged followed by the Design category and the Technology category at $1.4 billion and $1.2 billion, respectively.<\/p>\n\n\n\n<p>This gives the three categories a combined total of $4.37 billion pledged on Kickstarter. In contrast, the three lowest amounts pledged on the platform belong to Crafts, Journalism, and Dance, which have a combined total of less than $60 million pledged on the platform.<\/p>\n\n\n\n<p>Rex Pascual, editor at BuyShares, commented:<\/p>\n\n\n\n<p><em>\u201cKickstarter remains an influential force among the crowdsourcing platform industry, but it doesn\u2019t dominate the space like it once did. Controversies and increased competition are the main factors, but nevertheless, the platform remains a popular presence as seen by the recent milestone reached.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popular crowdfunding platform, Kickstarter, crossed an important milestone in 2021 in terms of the amount of funding pledged on its platform.<\/p>\n","protected":false},"author":3,"featured_media":2225,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,3],"tags":[339,340],"series":[],"ppma_author":[463],"class_list":["post-2224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-investments","tag-crowdfunding","tag-kickstarter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Total Amount Pledged on Kickstarter Hits $6.3 Billion - 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