{"id":3089,"date":"2022-02-16T12:15:00","date_gmt":"2022-02-16T11:15:00","guid":{"rendered":"https:\/\/ancstockinvestments.com\/blog\/?p=3089"},"modified":"2022-02-16T11:48:14","modified_gmt":"2022-02-16T10:48:14","slug":"what-flutterwave-needs-250-million-for-think-fintech-domination","status":"publish","type":"post","link":"https:\/\/ancstockinvestments.com\/blog\/2022\/02\/16\/what-flutterwave-needs-250-million-for-think-fintech-domination\/","title":{"rendered":"What Flutterwave Needs $250 Million for? Think Fintech Domination"},"content":{"rendered":"\n<div>\n<p class=\"cyhZ9\">Less than a year after <a href=\"https:\/\/qz.com\/africa\/1981679\/flutterwave-raises-170-million-to-connect-african-fintech\/\">Flutterwave became a unicorn<\/a> through a mega-round co-led by Tiger Global, nine mostly US investors have co-invested $250 million at a $3 billion valuation, believing that this six-year-old African fintech company will eventually dominate its market.<\/p>\n<p class=\"cyhZ9\">In a statement, Flutterwave said the money will be used for expansion and customer acquisition, by looking for companies to buy or invest in and creating products that amplify the value of its payment processing business. Actually, the company has had these plans for a while, especially since its big raise last year, and has executed quite a bit on them; it <a href=\"https:\/\/techcrunch.com\/2021\/11\/10\/flutterwave-acquires-disha-a-creator-platform-that-planned-to-shutter-in-february\/\">bought Disha<\/a>, a faltering Nigerian ecommerce startup and co-led a $2.4 million investment in <a href=\"https:\/\/techcrunch.com\/2021\/12\/08\/4dx-ventures-and-flutterwave-back-francophone-africas-cinetpay-in-2-4m-round\/\">a payment gateway for Francophone Africa<\/a>. Perhaps its most eye-catching move was signing Grammy-winning star Wizkid as a brand ambassador, leveraging his cult following to launch <a href=\"https:\/\/flutterwave.com\/us\/blog\/flutterwave-launches-send-announces-wizkid-as-brand-ambassador\">a remittance service<\/a>.<\/p>\n<p class=\"cyhZ9\">The pace of execution has paid off in more customers\u2014over 900,000 businesses served globally today versus <a href=\"https:\/\/flutterwave.com\/us\/blog\/flutterwave-closes-usd-170m-funding\">290,000 a year ago<\/a>, according to the company\u2014and more money with which to stay relentless.<\/p>\n<p class=\"cyhZ9\">\u201cFlutterwave may ultimately build one of the most consequential fintech businesses in the world, enabling hundreds of thousands of merchants to transact online and connect Africa to the global economy,\u201d said Matt Levinson, partner at B Capital Group, a California-based firm that first invested in the startup in 2017 and led the latest round.<\/p>\n<h5>Also Read: <a href=\"https:\/\/ancstockinvestments.com\/blog\/2022\/02\/12\/vc-funding-african-tech-startups-hit-record-high-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">VC Funding for African Tech Startups Hit a Record High in 2021<\/a><\/h5>\n<h2 class=\"et6CV\"><b>From a processor to a multi-product platform<\/b><\/h2>\n<p class=\"cyhZ9\">African fintech is a hotly contested field of companies that started with one product but <a href=\"https:\/\/qz.com\/africa\/2027467\/disrupt-africa-fintech-startups-are-diversifying-to-scale-up\/\">steadily tweaked their blueprints for bigger dreams<\/a>. In doing so, they are beginning to compete directly with each other as platforms. For example, Flutterwave\u2019s venture into remittance places it in an arena that already included <a href=\"https:\/\/qz.com\/africa\/2016397\/jeff-bezos-invests-in-african-fintech-startup-chipper-cash-again\/\">Chipper Cash<\/a>, and <a href=\"https:\/\/qz.com\/africa\/2078996\/mfs-africa-bought-baxis-agent-banking-for-cross-border-trade\/\">MFS Africa<\/a>, two of the continent\u2019s most well-funded companies.<\/p>\n<p>Flutterwave may ultimately build one of the most consequential fintech businesses in the world.<\/p>\n<p class=\"cyhZ9\">But Olugbenga Agboola, Flutterwave\u2019s CEO, believes his team always wanted to be more than just a payment processor, that they \u201cset out to build a platform that simplifies payments.\u201d (In 2019, they launched an app in partnership with Visa that provided users virtual dollar cards for online payments.) Indeed, Levinson says a company\u2019s \u201cbroad platform potential\u201d is one of his firm\u2019s investment criteria.<\/p>\n<figure class=\"_8xuzD alignnone _2zyyQ\">\n<div class=\"_2BmSp\">\n<div class=\"_57zR9\" style=\"padding-bottom: 110%;\"><noscript><img decoding=\"async\" src=\"https:\/\/cms.qz.com\/wp-content\/uploads\/2022\/02\/Olugbenga-%E2%80%98GB-Agboola-Founder-and-CEO-of-Flutterwave.jpg?quality=75&amp;strip=all&amp;w=450&amp;h=495&amp;crop=1\" alt=\"Olugbenga Agboola, Flutterwave&amp;#039;s CEO, sitting on a chair and looking into the camera\"><\/noscript><\/div>\n<p>Flutterwave<\/p>\n<\/div><figcaption class=\"_48Mmd\">Olugbenga Agboola, founder and CEO of Flutterwave<\/figcaption><\/figure>\n<p class=\"cyhZ9\">A platform approach has extended Flutterwave\u2019s view beyond financial services, to creating a <a href=\"https:\/\/flutterwave.com\/us\/grow\">business incorporation vertical<\/a> for Nigerians who want to register businesses in the US and UK. In this, the company is being as broad-based as Stripe, Silicon Valley\u2019s favorite payments company, <a href=\"https:\/\/qz.com\/africa\/2074316\/what-has-paystack-been-up-to-since-stripe-acquired-it\/\">than even Paystack is<\/a>.<\/p>\n<h2 class=\"et6CV\"><b>Flutterwave will fortify its relentless marketing<\/b><\/h2>\n<p class=\"cyhZ9\">Signing <a href=\"https:\/\/qz.com\/africa\/2054594\/wizkids-essence-is-the-most-shazamed-song-in-the-us\/\">Wizkid<\/a> was only one of Flutterwave\u2019s major marketing commitments in 2021. It was the official payments partner for Nigeria\u2019s basketball team at the Tokyo Olympics, but made an even bigger bet by signing a multi-year sponsorship deal with the Basketball Africa League.<\/p>\n<p class=\"cyhZ9\">How much is spent on these deals is a secret and measuring effects is only speculative without reviewing the company\u2019s backend for before and after data. But as <a href=\"https:\/\/qz.com\/2127742\/why-the-super-bowls-crypto-ads-worked\/\">we learned from Super Bowl LVI<\/a>, spending to reach an engaged sporting audience can spike interest to the extent of crashing a website.<\/p>\n<p class=\"cyhZ9\">And so when Flutterwave identifies customer acquisition across its 34 markets as a budget item for its new $250 million warchest, one can imagine they are currently on the hunt for lifestyle events with a massive, sticky audience in Africa.<\/p>\n<p class=\"cyhZ9\"><em><b>Sign up to the\u00a0<a href=\"https:\/\/qz.com\/emails\/africa-weekly-brief\/\">Quartz Africa Weekly Brief here<\/a>\u00a0for news and analysis on African business, tech, and innovation in your inbox.<\/b><\/em><\/p>\n<\/div>\n\n<p><a href=\"https:\/\/qz.com\/africa\/2129049\/what-flutterwave-needs-250-million-for-think-fintech-domination\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flutterwave has raised $250 million in Series D funding, as it continues to transform the way Africans transact on the continent &#038; worldwide.<\/p>\n","protected":false},"author":5,"featured_media":3090,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,4],"tags":[174,410,16,44],"series":[],"ppma_author":[533],"class_list":["post-3089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-startup","tag-fintech","tag-flutterwave","tag-investment","tag-startup-funding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Flutterwave Needs $250 Million for? 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