Bybit, a crypto exchange growing in popularity and recognition, has struck a three-year deal with the biggest and the most decorated Russian esports club, Virtus.pro (VP), becoming the official cryptocurrency platform and NFT partner for the club.
The two digital leaders will base their partnership on cryptocurrency, gaming, and esports.
Founded in 2003, VP is the most prestigious pro league in its native Russia, dominating the country’s most popular game DOTA 2 with 25.6 million viewing hours in 2020. VP teams’ achievements in nearly two decades have been rewarded an awe-inspiring $16 million in prize money globally.
Bybit is having its own “Grand Slam” moment in building esports clout. The crypto exchange branched out to the competitive gaming community in 2021 and has struck four high-profile esports partnership deals to date.
Also Read: Crypto Exchange Bybit Signs New Esports Deals With Astralis and Alliance
With the latest addition of VP, the sponsorships will get the Bybit name across to a combined global fanbase of over 28.7 million.
Esports Teams & Crypto Traders to Divide $7.5 Million Prize Pool
The announcement makes official Bybit status as VP’s NFT Partner and exclusive Official Cryptocurrency Platform Partner of VP, backing VP’s formidable DOTA 2 and CS:GO teams.
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Apart from logo displays on branded platforms and team jerseys, the partnership spans across a diversity of engagements and activations, with a focus on impact-driven community initiatives — including social causes and inclusive financial education, NFT developments, and player participation in the crypto trading competition of the year.
VP’s esports sensations will be competing with traders worldwide in Bybit’s flagship crypto trading event, the World Series of Trading (WSOT) 2021. Each team in Bybit’s esports family is presenting their best players in the trading competition, leading cohorts towards victory for a lion’s share in the record prize pool of $7.5 million this year.
With the advancements in software, hardware, and mobile technologies, and accelerated by societal changes brought upon us by the ongoing global pandemic in every corner of the globe, esports is on an unstoppable course to challenge competitive sports and entertainment as we know it.
VP will be curating content on crypto and financial education across the club’s channels during the three-year partnership, expanding the intersection between the esports and the crypto communities.
WSOT 2021 troops formed by Bybit’s esports partners and affiliates are listed on the official event page, where fans can track their performance. The final results will be ranked by profit and loss ratio.
