Cryptocurrency exchange Bybit has signed on two additional professional gaming organizations on an esports sponsorship spree.
Joining Bybit’s esports universe are Astralis, global frontrunners and Denmark’s national treasure in esports, and independent player-owned organization Alliance, hailing from Sweden.
The partnerships mark the second and third installments of Bybit’s global esports offensive, following its newly gained status as the exclusive cryptocurrency platform partner of NAVI (“Natus Vincere”). The deals deepen the bond between the two fastest-growing communities of shared demographics.
What This Means for Bybit
These deals elevate Bybit’s presence to over 11.3 million global fans and followers of professional tournament teams and serial winners of world titles in esports.
The scope of the partnerships will go beyond branding rights on jerseys, twitch.tv screens, and digital channels. Bybit will take an active part in planning player engagements, carbon neutrality initiatives, inclusive financial education, and various awareness campaigns on campus over the next few seasons.
WSOT 2021: Esports Pros Meet Crypto Lovers
“Bybit is in it for the long run,” said Ben Zhou, co-founder and CEO of Bybit and an esports fan himself, of the multi-year deals.
Much like esports, cryptocurrency is a fast-growing segment and it can be highly competitive. Success in either field requires skills, focus, and the right state of mind.
“And there’s a special connection between both communities, where real fans champion sportsmanship, respect and fairness, and the pros compete to bring out the best in each other,” Zhou added.
According to Bybit, talent from both Astralis and Alliance will be leading troops in Bybit’s annual gamified crypto trading competition, the World Series of Trading (WSOT) 2021.
Fans will find out whether the esports extraordinaires’ crypto trading strategies are as respectable as their gaming performance. Troops and solo players will compete for a prize pool of up to $7.5 million in WSOT 2021, almost five times last year’s total prize sum.
“Attractive prize money and NFT prizes are up for grabs in WSOT 2021, but for each participant, it’s about creating an experience on a level playing field. May the best players win,” said Zhou.
The esports organizations will reveal the captains of their respective WSOT 2021 troops on social media. Fans can also search for the teams on the WSOT event website.
Reinventing itself from a crypto derivatives market leader, Bybit’s growth trajectory to a fully-fledged exchange platform for all crypto lovers started in 2018. Bybit now offers a full stack of products and services from spot trading to a wide range of contracts including cloud mining.
The Bybit brand is now one of the biggest names in crypto trading with more than 2.5 million registered users from over 200 markets.
